POSM stands (Point of Sale Materials) are essential visual communication tools used to enhance the presentation of products at the point of sale. They help increase visibility and reinforce brand identity in commercial environments. Carefully designed and built from durable materials, POSM display units make products stand out and become more appealing to customers at the moment of decision-making.

These units can be mobile or fixed, depending on the space and purpose. They are commonly used in stores, supermarkets, pharmacies, or exhibitions, combining functionality with strong visual presence. Depending on the needs, they are produced using materials such as forex, acrylic, reinforced cardboard, MDF, metal, or aluminum, ensuring durability and a professional appearance. POS displays are a simple yet effective way to attract attention and encourage interaction with the product.